Although emoticon started out as a way to have fun or make jokes in digital conversation, they are now creating a new business model. As seen above, there has been a rapid growth in the emoticon market of KakaoTalk in the past four years. KakaoTalk’s emoticon store now offers about 3,000 different emoticon sets where each set is sold at 2,000 won. Although KakaoTalk features basic free emoticons, more and more users are purchasing emoticons that are for sale on the store. Zeek 2 Game. Sticky Monster Lab Life Edition on KakaoTalk emoticon store “The emoticon business brought us lots of profits, but it was also a great opportunity to raise awareness of our characters in the market,” said Boo Changjo, the founder of SML. Dreambox Dm500s Gemini Image. Since opening of KakaoTalk emoticon store in 2012, 10 million shoppers have purchased the emoticons which indicates 10 million of the 38 million total users.

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On average, about two billion emoticons are sent every month. Moreover, most popular emoticon sets on the store are Cat’s Melody, Preytail, Nicejin and Narm, respectively. According to Kakao, heavy users are estimated to purchase over 20 sets of emoticons. In 2012, when KakaoTalk first featured the emoticon shop, it started out a store with just six emoticons modeled on characters from famous webtoons in South Korea. Back then, there was no end goal in mind as the developer started out the emoticon store to make things a little more fun.

Nobody expected the emoticon market to become significant business sector to KakaoTalk. Check out the new Play With EXO emoticons for sale on! — EXO Canada (@EXOCanada) Twitter @EXOCanada:Partnership of KakaoTalk and EXO KakaoTalk has developed what is called ‘realcons’, which features 2-second video clip of celebrities. They are used just like any other emoticon in a chat room. The company has been partnering exclusively with a numerous celebrities.

Now that emoticon market has become a major cash cow for KakaoTalk, the company is planning to add more artists individuals and teams, to offer users with a variety of fun elements.